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Unite for Children

Of the 40 million people living with HIV, 2.3 million are children under the age of 15. It is estimated that 50 per cent of all new HIV infections are among adolescents and young people aged 15-24. Protecting children, adolescents and young adults from HIV/AIDS remains an urgent global priority. Just over a year ago, UNICEF International launched its Unite for Children Unite Against AIDS campaign to draw attention to the scale on which AIDS has redefined childhood for millions of children and to mobilize increased global support for HIV/AIDS programmes that serve children.

The Unite for Children Unite Against AIDS campaign is the largest campaign ever mounted to bring the world’s attention to the global impact of HIV/AIDS on children and young people. The campaign recognizes and addressed the special needs of children and young people and their caregivers. The campaign maps out a response to the impact of AIDS on children with a scale that far exceeds anything to date. It addresses the impact of HIV/AIDS on children not only in hardest-hit sub-Saharan Africa, but also in Eastern Europe, the former Soviet Union, Asia and the Americas.
 
This is why UNICEF Canada has made support of the Unite for Children Unite Against AIDS campaign top priority for the next five years (2007-2011).  The campaign objectives are to:
 
1. Prevent mother-to-child HIV transmission
By 2010-2011, offer appropriate services to 80 per cent of women in need.
 
2. Provide paediatric treatment
By 2010-2011, provide either antiretroviral treatment or cotrimoxazole, or both, to 80 per cent of children in need.
 
3. Prevent infection among adolescents and young people
By 2010-2011, reduce the percentage of young people living with HIV by 25 per cent globally.
 
4. Protect and support children affected by HIV/AIDS
By 2010-2011, reach 80 per cent of children most in need.

Alison Lawton has been appointed Chair of the Unite for Children Unite Against Aids Campaign for UNICEF Canada. Mindset Media will be working with UNICEF Canada to develop progressive ways to support the objectives, fundraise for the initiatives and raise awareness of the overall campaign.